The eye and ear can be tricked, but the nose always know it... remembers it.
Brand recall, customer retention, employee productivity and product marketing are important strategic factors that can be critical to business success. They are also all elements that can be significantly enhanced by aroma. While most business strategies appeal to the rational side of the brain, the sense of smell taps into a deep emotional level where loyalties and memories are firmly rooted.
Using scent marketing + advertising and sanitizing your premises properly is a sound business decision that can positively impact your customers and employees.
First great impressions that last are often those you can’t see or hear. The human sense of smell, our most powerful sense, is able to discern delight from danger, clean from dirty, and good from bad. It is capable of generating affection and respect or repulsion and enmity.
Odors are chemicals diffused in the air that, once inhaled, make contact with aroma receptors in the nose. From there, the information is sent to the olfactory bulb located in the limbic system, the region of the brain that controls emotion, long-term memory, motivation and creativity. The limbic system also sends signals to the pituitary gland and hypothalamus, which regulate the release of hormones related to appetite, stress, mood and concentration.
Our sense of smell is intimately related to the emotional centers of the brain that shape our subconscious thoughts and actions. This is what gives certain odors the power to attract or repel us, and even overrule the reasoning of our rational mind.